The market of e-commerce in Ukraine will grow by UAH equivalent to 35% in 2016.
E-commerce market of Ukraine in 2016 will grow by 35% in UAH equivalent and by 10-15% in dollars, according to a forecast of the Ukrainian Association of Direct Marketing.
“The market of e-commerce in 2016 will show growth in the national currency of about 35% for the first time since the beginning of the fall of the hryvnia is expected to increase in dollar terms, it will not be so rapid, and is approximately 10-15%.”, – Reported in the Association.
According to Association estimates that the most optimistic forecasts are building representatives fashion segment.
“In the first half of 2016, growth in the segment may exceed the 40% that will give players a chance to return to the main indicators of 2013 in dollar terms.
Players electronics segment and household appliances, are not so optimistic forecasts and expect the growth in the national currency up to 10% “, – notes the Association.
According to the overall market volume e-commerce in Ukraine by the end of 2015 amounted to $ 1.1 billion (sales only new B2C products) e-commerce market grew in local currency by 32%, in dollars – has fallen by 31% compared with $ 1.6 billion in 2014.
The Association also reported that the results of evaluation research company Factum Group, in 2015 the share of Internet users accounted for 58% of the population. 17% of Internet users, and it is about 3.7 million people were shopping in online stores. Also in the past year, consumers have become increasingly buying mobile devices. 26% of Internet users made purchases via tablet or smartphone.
